Good looking people in Calvin Klein clothing doing a variety of sexy things that have nothing whatsoever to do with clothing – this has been the CK credo for years, when it comes to its advertising campaigns. The brand’s newest effort, subtly named ‘Erotica’, stays firmly true to the USP, while managing to ratchet the burn factor up by about 12.

Here, for example, is Kendall Jenner holding a grapefruit that may or may not look like a lady’s, er, lady bits. She’s also kissing a rosebud, which may or may not allude to… never mind.

Kendall Jenner
Photo credit: Harvey Weir/Calvin Klein

Here’s actor and model Abby Lee Kershaw, making sure her groin is where it should be.
Photo credit: Harvey Weir/Calvin Klein
Photo credit: Harvey Weir/Calvin Klein

Actor Klara Kristin says she likes to ‘flash’ in her Calvins, so here she is, demonstrating just that.
Photo credit: Harvey Weir/Calvin Klein
Photo credit: Harvey Weir/Calvin Klein

Here, Artist Saskia de Braw shows the correct way to make a lamb look really uncomfortable.
Saskia De Brauw
Photo credit: Harvey Weir/Calvin Klein

What better way to belfie than to wear your jeans the wrong way around?
Belfie
Photo credit: Harvey Weir/Calvin Klein

The previous Calvin Klein campaign was also fairy juicy, but in comparison to this one, it was almost saintly – just have a look at Justin Bieber being all prim and proper.
Justin Beiber
Photo credits: Tyrone Lebon/Calvin Klein