Onitsuka Tiger Teams Up With 7 Designers To Celebrate Brand’s 70th Anniversary
Earlier this month, Onitsuka Tiger unveiled its Fall/Winter ’19 collection in Bangkok, Thailand with creative director Andrea Pompilio in attendance. Taking inspiration from ‘Downtown Rave’ parties of the 90s, the brand launched sneakers and athleisure wear in bold prints and logos. We saw a bunch of oversized jackets, quilted outers in neon hues that should be your go-to when the temperatures drop. The retro-futuristic vibe translated to the sneakers too. Chunky sneakers with OT’s logo were a standout.
Now the brand has announced its plan to collaborate with seven famous designers from Japan and abroad on capsule collections to be released this year. The first phase of this project is a collaboration with CINOH designer Takayuki Chino, who is renowned for clothing that’s playful yet mature. “The design is nobleness, yet also has a chic ambience,” says Takayuki Chino. “To this, I’ve added ease of movement, along with a combination of the Onitsuka Tiger standard colours of tri-colour and the distinctive “CINOH” signature colours of white and navy to give this collaboration a distinctive look.”
Take a look
For this project, the other designers on board include Kim Kiroic, designer of KKtP; Masanori Morikawa, designer of CHRISTIAN DADA; Shimo Zhou and Une Yea, designers of STAFFONLY; Kathleen Hanhee Kye, designer of KYE; Teppei Fujita, designer of sulvam. The last designer is yet to be disclosed.
Here’s the launch schedule for the coming months
29th July Kim Kiroic, designer of “KKtP”
26th August Masanori Morikawa, designer of “CHRISTIAN DADA”
23rd September Shimo Zhou and Une Yea, designers of “STAFFONLY”
21st October Kathleen Hanhee Kye, designer of “KYE”
18th November Teppei Fujita, designer of “sulvam”
16th December Secret guest designer
Onitsuka Tiger’s Fall/Winter’19 collection will be available in India from August