Raymond And Antar-Agni Come Together To Promote Sustainable Fashion
The programme’s aim is to strengthen the livelihood of the artisans in Northeast India and provide the market more opportunities
Antar Agni’s design sensibilities came to centre stage when the collection by Ujjawal Dubey, in association with Raymond unveiled the capsule line that took the Sustainable Development of Northeast India onto a higher fashion level. The programme’s aim is to strengthen the livelihood of the artisans of that region and provide the market more opportunities.
The “Story Re-spun – Raymond”, is a pledge by Raymond to help rejuvenate traditional Indian craft by collaborating with artisans and designers to create products that are relevant and compelling for consumers of today. As a part of this initiative, over the last two years, design and technical teams from Raymond have worked extensively with Khadi and Handloom clusters, across the country to give the fabric of our nation a whole new face and form, while keeping its soul intact.
The collection called “Balance” was created form the beautiful fabrics woven by the artisans based in Assam. Fibres like cotton; Eri, Tussar and Muga silk were beautifully turned into luxurious fabrics, dappled with classic Indian motifs, which, at times glittered with zari work.
The silhouettes followed the Antar Agni trademark route and therefore, were contemporary in a colour story that started with basic neutrals like ivory, grey and then moved onto a slightly brighter-plane, with shots of green and citrine. The basic Indian shapes like kurtas, low-crotch pants, bundgalas, bundies and layered shirt kurtas appeared with unconventional detailing that had the distinct Antar Agni stamp. Scroll through for the entire collection.