United Colors of Benetton India Campaign shoot by Oliviero Toscani
United Colors of Benetton is all set to release its first India specific collection campaign this year. The campaign has been visualised and directed by Benetton’s Art Director and Creative Mastermind Oliviero Toscani. A professional provocateur, Toscani is noted for his challenging, fearless and thought-provoking campaigns over the last two decades with Benetton.
The Fall-Winter 2018 collection campaign is unlike the last few campaigns Benetton has released. It decisively focusses on human relationships, optimism and colours. The collection is primarily showcased through layering, authentic design, democratic fashion and neat silhouettes. The lens, under the direction of Toscani, effortlessly captures Benetton’s clothes as a means of human expression. The idea brought forth with the shoot is how the diversity in human faces and bodies accords a different meaning to colours, relationships and fashion, whilst connecting humans with a beautiful chord of love, optimism and hope.