Daniel Wellington Unites Sport With Fashion
The Swedish watch brand which is making a major foray into the country is hitting all the right notes to expand its market
International watch brand Daniel Wellington, known for its sleek designs, knows the unbeatable formula to make inroads into the Indian market. It has brought together two of the country’s biggest passions, cricket and Bollywood, as part of a new marketing campaign to coincide with the World Cup. The brand has teamed up with three members of the current Indian squad Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal, and partnered them with Indian film superstar actor and male face of the brand Ayushmann Khurrana for its new cricket campaign, #OurMomentIsNow.
Ayushmann is an avid cricket fan who played district level cricket at the under-19 level in his home state of Haryana. “I love cricket. I love everything about it. It runs in my family. I´ve played cricket my whole life and my brother was the captain for Haryana’s under-19 cricket team,” he says. “In this campaign, the brand is bringing together the two big Cs of India, cricket and cinema, to inspire cricket fans across the country and show their support for Team India. I hope India wins the World Cup and brings home the trophy.”
Classic Bayswater in rose gold for both men and women
As part of the campaign, Daniel Wellington is releasing new Blue Cricket Bayswater watches for both men and women. The Classic Bayswater is an effortless day-to-evening timepiece that features a black or eggshell-white dial with details in rose gold or silver and a blue strap. Fans who buy the watch will receive a limited-edition Cricket Fan Box that includes an exclusive Cricket Fan Collectible Card.
Fans who buy the watch will receive a limited-edition Cricket Fan Box
“India is a significant market for Daniel Wellington. We are committed to strengthening the connection with our consumers here. We understand that cricket is synonymous with India. It is more than just a game, it’s an emotion,” says Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington, who played competitive cricket during his formative years. “We believe that the cricket World Cup is a massive moment when the nation comes together to support the Men in Blue. We are thrilled to collaborate with Ayushmann Khurrana to build our brand in India, and the three cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for Team India. The initiative will help build our brand and also launch this cricket campaign. Ayushmann Khurana is a talented artist, and his values resonate well with ours. Speaking for myself I feel a great sense of pride and passion whenever I watch our team in action. Here’s wishing the team all the very best for the World Cup.”