Fossil’s new limited edition watch that has been designed in partnership with Varun Dhawan is part of the brand’s curator series – a collaborative collection of watches fueled by a creative class of artists and innovation icons. It blends Fossil’s timeless style with Varun’s personality into a dynamic design featuring the brand’s bestselling Machine watch case with a sleek black dial with a polish of Varun’s signature red on the three hands that display the hour, minute and second. Varun’s initials and birthdate are inscribed on the dial, making this exclusive watch very personal.
The watch’s 45 mm case comes with two premium strap choices for additional versatility — a black steel bracelet and black silicone strap with croc pattern and red accents. Each timepiece is individually numbered
and comes in an exclusive packaging featuring Varun’s signature and a personalized message to all his fans.
Taking this personalized initiative forward Fossil has teamed up with Magic Bus, an NGO whose work is close to Varun’s heart and is centered around helping children develop the necessary life skills to lead a brighter future.
It is part of Fossil’s community impact programme under the theme of #MakeTimeForGood. A part of the #FossilxVarun watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education. Make Time for Good is Fossil’s pledge to unleash the power of youth to take action towards transformative, cultural change. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education and employment.
“Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style,” Varun says, “ I am honoured to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in — something new, exciting, and affordably classy. I hope everyone loves it as much as we do.”
Adds Johnson Verghese, Managing Director, Fossil Group India, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans. ”
The watch which is powered by a quartz movement is available at Fossil and partner stores across India and on www.fossil.com for Rs 13,995/-.