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Jaeger-LeCoultre Reinterprets The Reverso

A photographic series of the Jaeger-LeCoultre Atelier Reverso concept from last year reinterprets its image while being connected to its history.

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Don’t Leaf Me

Watch: Ladies’ Reverso Classic Duetto model with a grey obsidian dial in a pink gold case with diamonds on a grey leather strap

Middle layer: Autumn leaf

Background: Grey stone

The leaf evokes the changing of the seasons, and together with the grey stone, the golden case and shimmering diamonds push the riches of autumn glamour.

Starry Night

Watch: Men’s Reverso Classic Large Duo model with a blue aventurine dial in a pink gold case on a dark blue leather strap

Middle layer: Finely detailed ice crystals settling on a glass window

Background: Texture of large ice cracks

This men’s watch is mounted against the frosty sparkle of the aventurine dial. Aventurine has been imbued with celestial properties throughout history, and as we all know, the foundation of watchmaking is all about astronomy.

Feeling Blue

Watch: Ladies’ Reverso Classic Duetto model with a blue ivy dial in a steel case with diamonds on a steel bracelet

Middle layer: Dandelion close-up

 Background: Marble

The dandelion represents nature’s cycle and also reminds us of our childhood, when we would blow the seeds into the wind.

Wood Be Good

Watch: Men’s Reverso Classic Large Duo model with a burgundy lacquer dial decorated with a guilloche clous-de-Paris pattern in a steel case on a burgundy leather strap

 Middle layer: Wood section texture

Background: Marble

The rich texture of year rings is a beautiful circular document of time that nicely accompanies this stylish men’s watch.

Shell Shocked

 Watch: Ladies’ Reverso Classic Duetto model with a red ivy dial in a stainless steel case with a diamond bezel

Middle layer: Fibonacci pattern in a seashell

Background: Ruby crystal

A fossilised shell shaped over eons of time becomes a sharp companion to this statement in red.