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Shah Rukh Khan launches Tag Heuer Aquaracer 300M

The new sports watch from Tag Heuer is aimed at a younger buyer

Shah Rukh Khan, Tag Heuer’s long-standing brand ambassador, today launched the Tag Heuer Aquaracer 300M Automatic Chronograph. The new model, based on classic aquatic watches from Tag Heuer’s history, is designed to be worn both on casual and dressy occasions.

The 300 in its name comes from its 300-meter dive capacity, and the watch is fully shock resistant as well. There’s a new bezel design, with a screw-in crown for greater strength, and six ergonomic studs on the bezel make setting up the watch easy even with gloves on.The bezel is unidirectional, to prevent an accidental movement giving you an incorrect time-remaining figure on your dive.

A folding clasp with a double-locking mechanism prevents accidental opening, and the watch comes with a special diving extension, apart from luminescent markers and fine horizontal stripes on the dial. On the occasion, Shah Rukh Khan said “When you achieve success, it’s tempting to coast along and let your guard down. The key is to keep pushing. You have to find it in yourself and be motivated by what’s next. The only way not to crack under pressure is to find your own space and never stop trying.”