As the Indian lifestyle landscape expands with more options for men to take better care of themselves in terms of dressing, collecting iconic style pieces (think Abhishek Bachchan and his sneaker collection) and more, another aspect that is increasingly gaining attention is grooming. And as it rightly should.

Now let’s get one thing straight: the 2 minute aftershave patting during your 10 minute shower doesn’t count for actual grooming. No shame in really getting to the bottom of your skin and hair care.

While there exists a plethora of Kiehls’, American Crew’s, and Neutrogena’s out there on the shelves, these homegrown Indian grooming brands will guaranteed find a way to sneak into your daily routines, depending on the type of skin, hair or beard you’ve got. If it isn’t a big part of your routine already, the recommendation is nothing but solid advice: it’s never too late. Check out our list:

Pahadi Local

Beardo

Ustraa

The Man Company

Bombay Shaving Company

The Skin Pantry

Skin Yoga

Do Bandar

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