FASHION

MW Picks: Fashion News Of The Week

Peter Hawkings Is Tom Ford's New Creative DirectorTom Ford insider Peter Hawkings has taken over as the brand's new creative director, while Guillaume Jesel will assume the role as the new CEO for the US-based luxury fashion giant. The updates came via an announcement by Estée Lauder Companies (ELC) Inc. in the past week. However, Ford and De Sole will continue to serve as brand advisors till the end of 2023. 

 Adidas OriginalsX Bad Bunny The widely-anticipated Adidas x Bad Bunny collaboration returns with its biggest launch yet— Campus Wild Moss shoes, a new-age offering that ushers in the breezy and carefree vibe of Spring. These signature shoes come with a volley of special features like contoured outsoles, bold three stripes, and a velvety suede upper. And of course, with a streak of signature Bad Bunny energy thrown into the mix. 

Aryan Khan's limited-edition streetwear brand, D'YAVOL X, ropes in SRK as its brand ambassadorAryan Khan's latest luxury streetwear brand D'YAVOL X, generated mammoth buzz this month, all thanks to the entry of his superstar father SRK, as the brand ambassador. The father-son duo featured in a recently released ad teaser for the brand, produced by Red Chillies Entertainment. The ad garnered rave reviews, as the internet clearly couldn't keep calm upon watching King Khan exude his signature charm for the luxe-streetwear brand. 

FORCE IX, Kumar's Athleisure Brand, Launched Its First Store In MumbaiLocated on Mumbai's bustling Linking Road, Force IX's first physical store is now open to the public. The brand aims to redefine athleisure wear and draws inspiration from the aesthetics of armed forces, coupled with new-age sensibilities, to appeal to Gen-Z. The 1,800 sq. ft. flagship store features an augmented reality wall, a hand-painted mural, and the like. 

The #LetThereBeSport initiative by PUMA is taken to the streets by Virat Kohli and Anushka SharmaPUMA ambassadors Virat Kohli and Anushka Sharma surprised fans with their unexpected arrival at a co-working space in Bengaluru, followed by a subsequent visit to a residential complex,  as part of the sports brand's #LetThereBeSport initiative. The couple relayed the importance of fitness and even played a mixed doubles badminton match with residents at Mantri Espana.

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