ENTERTAINMENT

Highly Profitable Businesses of SRK

Image Credits: Twitter/Instagram/Getty

Shah Rukh Khan turns 58 today. While he's has been reigning supreme in Bollywood for close to two decades now, it isn’t only the art of cinema that the King Khan has aced. The Jawan superstar is an astute investor who’s put his money in all the right places. On that note, let’s take a look at what his successful businesses are:

Image Credits: Twitter/Instagram/Getty

Red Chillies EntertainmentFounded in 2002 with his wife Gauri, Red Chillies Entertainment has been one of SRK’s most successful businesses to date. Besides having an expansive portfolio spanning creative development, production, marketing, distribution and syndication of films globally, Red Chillies also boasts a well-equipped VFX studio. 

Image Credits: Twitter/Instagram/Getty

Kolkata Knight Riders In 2008, SRK entered into a partnership with Juhi Chawla and her husband Jay Mehta, and eventually acquired ownership rights for the franchise. According to Forbes in 2022, the valuation of Kolkata Knight Riders reportedly stands at $1.1 billion.

Image Credits: Twitter/Instagram/Getty

Brand EndorsementsHis most popular brand endorsement deals include Dish TV, Lux, Hyundai, ICICI Bank, Fair & Handsome and the like. What’s more, SRK has been the face of Dubai tourism since 2016. The actor reportedly charges anywhere between Rs.4-Rs 10 cr. per endorsement deal.