culture
Image Credits: Pinterest
More Groovy WeddingsIt quite appears like the era of pastel weddings has faded, replaced by a shared enthusiasm among boomers and millennials for disco-inspired decor and bohemian bachelorette parties. According to the data, searches for “Groovy wedding” surged by 170 per cent, “70s bride” by 50 per cent, “Retro wedding theme” by 80 per cent, “Groovy bachelorette party outfit” by 110 per cent, and “Retro bachelorette party decor” by 35 per cent.
Image Credits: Pinterest
Combat WorkoutsIt’s time to reconsider that Zen Yoga membership. 2024 is all about combat sports as a stress-relief method. Martial arts are set to take the spotlight, with a whopping 265 per cent surge in searches for “kickboxing aesthetic” and a 200 per cent spike in “mixed martial arts training.”
Image Credits: WGSN
Thrift-dultThrift-dult is a fresh take on office wear, blending thrifted pieces with personalized DIY styling to reject traditional work fashion. This trend encourages a playful mix of personal style and professional identity, combining thrifted and new items for versatility. Rooted in Gen Z values, it embraces nonconformity and inclusivity, featuring gender-inclusive elements.
Image Credits: WGSN
Auto-tainmentIn a future where travel time becomes leisure, cars will serve as versatile spaces for work, relaxation, and entertainment. Expect features like retractable desks, adaptable in-car setups, and premium materials. Sensory exploration for immersive experiences, seen in Audi's Holoride and Sony Honda Mobility's Afeela, will be prominent.
Image Credits: WGSN
Biodegradable denimInnovators are tackling jeans waste by introducing new fibre solutions. With over 2 billion pairs of jeans produced annually globally, the fashion industry's move towards a circular model has only achieved about 1 per cent of clothing recycling. In 2024, Calik Denim will launch jeans with a coating enabling over 99 per cent biodegradation in just 210 days. Candiani Denim uses its patented Coreva technology for biodegradable stretch denim, while Jacob Cohën offers a fully compostable jean.
Image Credits: WGSN
Meals as drinksUmami cocktails are in, replacing sweet drinks. Mixologists are embracing bitterness and spice, drawing inspiration from classic meal profiles. For instance, Hong Kong's Thai Beef Salad sip combines beef, peanut, kaffir lime, chilli, coconut, rum, and Angus biltong for a unique savoury flavour.
Image Credits: WGSN
Third-culture cuisineNew hybrid cuisines will emerge, blending diverse culinary heritages from distant places. The era of globalization is fostering a wave of third-culture chefs, creating food that combines inherited culinary traditions with the food cultures of their upbringing or workplaces. By 2024, various third-culture cuisines will establish themselves as distinct genres, inspiring new packaged goods with innovative flavours and dishes.