Armani Exchange recently announced the opening of its new store at Select Citywalk, Saket, where popular Bollywood star Sushant Singh Rajput graced the event, donning the latest Armani Exchange look from the season.

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At the event, Sanjay Kapoor, the Executive Chairman of Genesis Group, and CEO Nikhil Mehra welcomed the guests who were seen grooving to the tunes of DJ Technoetic over champagne and canapés.

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The store is located on the first floor of the mall and features a new, sleek design concept, complementing the brand’s new Fall/Winter 2016 apparel and accessories collections for men and women. Their new concept takes its inspiration from the aesthetics of a contemporary industrial hangar, with strong material connotations.

Raw steel, aged wood and concrete evoke the industrial interior of a young and dynamic New York. It is an urban setting, where the passage of time has created new streaks on industrial planked floors, unexpected textures on rough concrete walls and the color of rust on every metal surface.

 

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