In a Medium post, Ford officially announced a strategic partnership with Google to reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred cloud provider to leverage Google’s artificial intelligence (AI), and machine learning (ML) expertise. As part of this new six-year partnership beginning in 2023, all future Ford and Lincoln vehicles will be powered by Android, with Google apps and services built-in.
Additionally, to drive ongoing innovation, Ford and Google are establishing a new collaborative group, Team Upshift, to leverage the assets of both companies. The team will push Ford’s transformation into personalized consumer experiences, and data-driven opportunities, including projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and much more.
“As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establish an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President, and CEO of Ford, in the company’s post. With Google Cloud, Ford plans to further improve customer experiences for customers with
differentiated technology and personalized services, and accelerate the modernization of product development.
Beginning in 2023, Ford and Lincoln customers globally will start to benefit from unique digital experiences built on top of the Android operating system and with Google apps and services built-in, which include world-class map and voice technology.