Someone’s making a comeback
Ducati fans can rejoice now. The superbike is re-entering the Indian market.
Ducati was one of the first superbike makers to enter the Indian two-wheeler market, back in 2008. But things didn’t go exactly as planned for the Italian company, allegedly due to Precision Motor, their ill-equipped Indian distributor. TO make matters worse, Ducati sales virtually came to a halt in India in 2014.
With growing mistrust due to Indian customers being let down with poor sales and after-sales care, Ducati is now officially back, on its own this time. Autocarindia.com has reported that, existing Ducati owners will receive service support for their bikes from Precision Motor, till Ducati sets up their own dealership network across India.
While making the announcement, Ducati Vice President for Sales and Marketing, Cristiano Silei, has stated, “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”