To celebrate the Swift winning the ICOTY award for the third time, Maruti Suzuki is embarking on a unique drive that will write S.W.I.F.T across the map of India

The Indian Car of TheYear award is the most prestigious award in the Indian automobile industry, and the Maruti Suzuki Swift has won the 2019 edition. In the process, it has become the only car to have won the award on three separate occasions – 2006, 2012 and 2019.

Maruti Suzuki is celebrating this landmark hat trick by embarking on the Swift ICOTY Drive 2019, across the length and breadth of the country. Automotive journalists from the member publications of the ICOTY jury, including MW, are coming together to write S.W.I.F.T on the map of India – a first-of-its-kind initiative. The journey will cover 7280 km, across 125 cities and seven days. The flag off was conducted on the 7th of February, from the Maruti Suzuki corporate office in New Delhi, and MW will commence its section of the drive – from Bengaluru to Mangaluru – on the 21st of this month. Follow us on the drive on Facebook and Instagram!