The Mercedes-Benz Luxe Drive, after good responses from the previous four years, was held in Mumbai this year. The event also gave customers an opportunity to test drive Mercedes-Benz products ranging from GLA, GLC, GLE and GLS to C-Class and E-Class.
Mercedes-Benz, in association with celebrity chef Ranveer Brar, has put together a gourmet section in the Luxe drive, where Ranveer stirred up some dishes and also conducted an exclusive workshop on gourmet and food photography.
Additionally, Mercedes-Benz India has associated with MTV for musical events that include a series of live musical gigs showcasing the works of reigning musicians as well as some of India’s highly-talented artists and bands. This weekend Shubhangi Joshi Collective, The Yellow Diary entertained the crowd on Saturday and Mali and Nikhita Gandhi performed on Sunday.
The drive was held at Raymond Grounds, Thane, on November 16 and 17. Mumbai, according to Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, is very important to them as Mumbai is one of the highest contributors to the sales of Mercedes-Benz India.