Hero Vida e-scooter

Hero’s e-Scooter To Launch In July Under The New ‘Vida’ Brand

Hero has all tied up with BPCL to set up charging infrastructure throughout the country

Here MotoCorp has announced its new electric division called ‘Vida’ Hero says this new brand Vida will focus primarily on electric mobility solutions. 

Does that mean we’re likely to see a new Hero electric scooter soon? Yes. In an official press release, the brand did confirm an all-new e-scooter set to launch on July 1st, coinciding with the birth anniversary of Dr Brijmohan Lall, the former Chairman Emeritus of Hero MotoCorp.

Unveiling the new brand logo of Vida, Chairman, Managing Director & CEO of Hero Motocorp, Dr Pawan Munjal said, “’Vida’ means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today, we will unveil our ‘Vida’ platform, products and services to make the world a better place.”

Hero Vida e-scooter

While much isn’t known about the specs and configuration of the upcoming e-scooter, the company did give us a brief teaser back in November. And let’s just say we like what we’ve seen so far. 

Design-wise, Hero seems to have taken a minimalist approach, with clean glossy white panels devoid of any loud graphics or branding. The Vida scooter also seems to sport alloys heels and a single-sided swingarm. 

From the looks of it, the scooter may be a budget-friendly product, with conventional forks and drum brakes making their way into the design. However, what’s interesting here is the addition of split-seats rather than a single-piece setup. With one of the compartments dedicated to housing the swappable battery. 

In terms of charging infrastructure, Hero has tied up with Bharat Petroleum Corporation Limited (BPCL), to set up charging stations across the country, featuring multiple charging points including DC and AC chargers. If implemented correctly, this would be a huge boost to India’s EV infrastructure. 

Hero claims the project is already in the finishing stages and will start manufacturing the unnamed e-scooter at the company’s plant in Chittoor, with deliveries set to commence later in 2022. Compared to its rivals like Ather and Ola, expect the Vida e-scooter to be priced competitively at around Rs 1 lakh mark.