Rolls-Royce’s Latest Offering Is A Bottle Of Honey, Not A Car
We all know what Rolls-Royce is known for — luxurious and breath-taking vehicles. But did you know that the British carmaker also produces honey?
Based in Goodwood, West Sussex, the Rolls-Royce apiary was set up back in 2017. The 42-acre land houses close to 250,000 English Rolls-Royce honey bees living in six hives.
Each beehive sports a steel nameplate that comes straight from Rolls-Royce’s Bespoke workshop, and are named after each premium flagship vehicle – “Phantom,” “Wraith,” “Ghost,” “Dawn,” “Cullinan,” with the last one being named the “Spirit of Ecstasy.”
The bottles of honey coming out of the property promise to match Rolls-Royce’s standards and reputation. But this goes far beyond just selling a bottle of honey. This signifies Rolls-Royce’s dedication towards protecting the English bee population and is part of Rolls-Royce’s constant efforts in raising the bar for environmental practices.