Dior is the latest brand to join the group of labels helping to fight the coronavirus pandemic. The French fashion house announced on Instagram that they have reopened a Baby Dior workshop factory in Redon to produce masks with volunteer staff.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are proud to reopen our @BabyDior_official ateliers in Redon, which since yesterday have begun the continuous production of new masks on a volunteer basis. Dior is actively committed to aiding and protecting all those who are on the front line every day. Thank you to our wonderful petites mains who, in an exceptional show of solidarity, are working tirelessly to protect them. #DiorStandsWithYou

 

A post shared by Dior Official (@dior) on Mar 31, 2020 at 7:00am PDT

 

 

The specific workshop in the Brittany region of France which usually makes high-end baby clothes, will begin to produce face masks for workers in supermarkets and other sectors still operating during the coronavirus outbreak.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We will return more creative than ever to continue making you dream. But for the time being our petites mains have voluntarily undertaken to produce masks for those invaluable people working selflessly on the front lines. We proudly salute this gesture which once again shows the generosity of our ateliers and laboratories, more committed than ever to ensuring your protection. Take care of yourself, we are by your side. #DiorStandsWithYou.

 

A post shared by Dior Official (@dior) on Mar 31, 2020 at 1:00pm PDT

 

 

Due to increasing cases of the virus in France, the French government has called on fashion and textile companies for assistance producing masks and turned to industries for help in making hydroalcoholic sanitizer.