Long-time Hublot watch collector and award-winning Chinese singer/songwriter, dancer, record producer and actor Lay Zhang joins the Hublot family as its brand ambassador. Sharing a common passion for multi-cultural influences, Hublot and Lay Zhang make the perfect combination of the fusion of art and style.

“As a multidisciplinary artist, Lay perfectly represents the values of Hublot: First, Unique, Different. At Hublot, we believe in fusing exceptional craftmanship with ambition, and we are always on the lookout for bold innovation. Lay’s dedication to performance and his fusion of traditional and modern makes him a perfect Ambassador for Hublot. We are delighted to welcome Lay into the family and look forward to new opportunities and expanding our horizons together,” says  Ricardo Guadalupe, CEO, Hublot.

Zhang is well known for his unique and different take on the world of music and performance arts. He can blend different identities by using his multiple facets as a performer, dancer, singer and actor, while also combining Chinese culture with a revolutionary kind of music and performance art. This unique take has led him to become one of the most prominent players in Asia. He is also one of the first Asian entertainers to showcase several identities on stage. His musical style, “M-pop” or Mixed Mandarin pop music, aims to bring Chinese culture to an international audience, thereby fully embodying Hublot’s Art of Fusion DNA.

“I want to create a new and unique style by fusing modern music and dance with the cultural treasures that have existed in China for thousands of years. I am always working with traditional elements of my homeland, and I want to show it in a new light. Hublot is known for pioneering innovation in watchmaking and boldly reshaping tradition with a forward-looking mindset to reveal the unique charisma of their timepieces. We both want to push the boundaries of our respective fields. As a big fan of Hublot, I am honoured to join the Hublot family,” says the young artist.

Image Courtesy: Hublot