The city of Milan is a vital component of Armani’s DNA, particularly for Emporio. With the latest Fall/Winter 2019/20 campaign, the brand breaks from conventions and standards and transforms the pace of urban life into style. The Emporio man is seen in an urban setting wearing sleek suits, signature jackets, and joggers, keeping it sporty yet classic for the man on the go. The accessories too resonate with the Armani man who is an adventurous explorer.

Shot by Lachlan Bailey, the brand’s latest campaign pays ode to the city and revisits its Milanese roots. Glimpses of the grand architecture, the cobbled and asphalt streets, the dazzling light that illuminates them, all paint a clear picture of the setting. Moving swiftly across the corners of the city is a cosmopolitan group of individuals from all over the world. The energetic and exuberant bunch of models are caught in action in the streets filled with light that’s northern yet Italian. 

Take a look at the campaign below