Here’s a little statistic that might be of interest – in an era when standalone digital cameras and smartphones are the norm, Fujifilm sold 3.5 million units of its Instax camera range last year. For the uninitiated, the Instax range is an instant camera lineup – aim, shoot and out pops a credit card-sized sheet of film, on which the image slowly appears. The satisfaction of having a photo in hand, rather than on a memory card, is something that can’t be fully explained in words, and Fujifilm has clearly latched on to this sentiment rather well. These cameras have been available in India for the last couple of years, but Fujifilm’s new MD in India has decided to take things up a notch and promote these funky cameras more aggressively, especially among ‘youngsters and wedding photographers.’

The Instax range is simplicity itself. All the cameras have a fixed 60mm lens, with different modes for different lighting conditions and a flash that is wired to go off no matter what. The more advanced models, such as the Instax 90, have bulb and double exposure modes, along with macro capability and a brighter flash; models like the 25 and 50S have a selfie-mirror and self-timer respectively. Each cartridge of film has 10 sheets, and all you have to do is frame your shot and press the shutter – a minute or so later, your photograph is fully developed and in hand. However, these cameras aren’t for serious photographic work, and the results they produce aren’t exactly of publishing standard, but they’re a whole lot of fun to use. The range starts at Rs 6,441 for the Instax Mini 8 and goes up to Rs 10,999 for the extremely sexy Instax 90, with the 25 and 50S coming in at Rs 8,045 and Rs 9,147 respectively.