The big boss of India’s premier sneaker and streetwear platform Crepdog Crew is the best representation of his brand. An overall hypbeast who’s as particular about his fashion and sneaker choices as he is about his grooming routine and mental well-being. We find out more about what makes Anchit Kapil thrive. 

How do you start your mornings?  

Anchit Kapil: I usually wake up to the smell of coffee and fit in a quick yoga session before I commence work.  

How do you like your coffee? 

AK: I am very passionate about my coffee and like to handpick the right roast for the mood. My current favourite is Monsoon Malabar by Billi Hu. 

What does breakfast look like? 

AK: I am hardly a breakfast person. I do intermittent fasting, so the eating window begins around the evening. 

What’s sitting on your bathroom shelf? 

AK: My electronic toothbrush, body wash and face wash. 

Your go-to grooming products? 

AK: I am a simple guy, who’s just particular about two products: my favourite wash, which is Avene Cleanance and my hair wax by Kevin Murphy.  

What’s your workout routine like? 

AK: I practice yoga, which works wonders for me both mentally and physically. 

Your day and night fragrances? 

AK: Maison Margiela fragrance for the day and Diptyque Tempo Eau de Parfum for the night. 

Different news portals you check out in the morning? 

AK: I am more into learning, so I watch content instead of watching the news. 

Morning music 

AK: I like listening to progressive techno as it helps me set the tempo for the whole day. 

What are you currently reading? 

AK: ‘The Lean Startup’ by Eric Ries. My favourite quote from the book is “The only way to win is to learn faster than anyone else.” 

Three things we’ll always find on your nightstand 

AK: My charger, phone and my AirPods.  

Last pair of sneakers you bought?  

AK: Air Jordan 4 Retro SB Pine Green. 

Top 3 sneaker releases so far this year 

AK: Air Jordan 4 Retro SB Pine Green; Air Jordan 1 Travis Scott Low OG Reverse Mocha; and Air Jordan 3 X J Balvin ‘Sunset’. 

A celebrity’s style that you like? 

AK: Samuel Ross by ACW. 

Best international sneaker stores 

AK: Urban Necessities.  

How many pairs do you currently own?  

AK: 119 pairs. 

Clothing brands you favour?  

AK: I am a staunch supporter of homegrown brands, and my current favourites are Odd Mood, Natty Garb, Warping Theories and Balav.