The Travis Scott collabs don’t stop, and we’re not complaining. After spending 2020 working with brands like McDonalds, Jordan and Reese’s Puffs for limited-edition releases, Scott might be having his biggest collab release yet.

Sony decided to release commemorate the release of the long-awaited PlayStation 5 with an epic 10-minute-video featuring Travis Scott. The video features some brand-new form of marketing where Travis Scott is seen playing PS5 games on a humongous TV in the middle of desert. We see gameplay footage from Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, Astro’s Playroom, Horizon Forbidden West, and more.

The video also included a tribute to the late rapper Pop Smoke, a musical performance by James Blake, and Scott gifting two lucky fans brand-new PS5 consoles.

Apart from that, the Travis Scott PS5 collab also had an elaborate merch release featuring t-shirts, hoodies, bottoms, posters, and more. Take a look at some of them below:

But the one item that had everyone’s attention was the ultra-rare, extremely limited (and not-for-resale) Nike Dunk Low Cactus Jack x PlayStation shoe.

The only way to get your hands on this coveted pair is by entering a contest. Enter your info by clicking HERE to stand a chance to win the pair.