Filmmaker Karan Johar’s Neuma has already become a major culinary hotspot in Mumbai. We speak to the design genius behind it
Earlier in May, filmmaker Karan Johar joined the long list of celebrities (think Priyanka Chopra, Virat Kohli and Shefali Shah) to have forayed into the restaurant industry. His newest offering, Neuma — co-founded by Bunty Sajdeh and True Palate Café Pvt. Ltd. — is a modern European diner set inside a colonial-era Portuguese villa.
Perched on Mandlik Road, Neuma is a worthy addition to the locale, which has for decades been a hotspot for culinary undertakings, like Mag Street Cafe and the soon-to-open Kohli-owned One 8 Commune. It comes up where once Indigo stood, Mumbai’s most sought-after fine dine, until it shut in 2018.
The space is earmarked by a splendid thematic visual, offering a spatial experience that’s a real treat for the senses. And behind these imaginings is popular architect Asheish Shah, also known for his work with new restaurants like Bandra’s Joshi House and BKC’s farm-to-table restaurant, Sequel.
With plenty of design heritage, tasteful statement pieces, and gorgeous decorative work, Shah’s work on Neuma might just set the blueprint for the limits of modern dining experiences in India. We spoke to the designer to understand what prompted him to take on the project and the tenets that governed his vision.
Edited excerpts from an interview.
Having come across my previous projects, the client approached me to design Neuma. As with everything that stems from time-based decision-making, through the process we encountered an array of challenges, mainly, two bouts of Covid (Delta & Omicron) due to which there was a constant ebb and flow.
While there was a definite change in pace, it enabled us to understand the space better and gave us more time to gather art pieces and collectibles, too.
Through this journey, we’ve been evolving. While Masque and both renditions of Sequel were more minimal and sublime, Joshi House and Neuma are more stylised and come with a dramatic flair.
For instance, with Sequel, we tried to imbue the Wabi-Sabi aesthetic through a touch of seamlessness. And it served the larger ethos of slow-living [that is central to the restaurant]. In contrast, one witnesses an infusion of colour, texture and form in Neuma, where each space has a distinct character straying away from monotony, making it a truly dynamic offering.
Restaurant design has evolved and gained immense importance over the years. Unlike before, it is not just about the food but also about the space. The atmosphere and ambiance have a significant impact on the dining experience of the customer. Not only that, there has been a change in the way people are responding to it too.
A designer’s online presence can attract more diners to the space and conjure a greater response. Besides this, there has been a shift in the market. While people were quite fascinated by upper scale dining bars earlier, they are now gravitating towards spaces that give them a wholesome and deeper experience.
The outdoor area, peppered with greenery, is quite exciting. Post the lockdown, there has been an increased appreciation for outdoor spaces. In Neuma’s case, we have borrowed cues from the existing palette to create a refreshing and delightful experience.
Besides this, I truly enjoyed incorporating handcrafted design objects from the Atelier, infusing craft with a contemporary perspective. Whether the moonshadow vase from Manipur or the Channapatna pendant light from Karnataka, Neuma features collectibles from across the country.
I’ve always perceived the design process as a collaboration and conversation between the designer and the client. If the designer strongly believes in something that a client is less convinced about, I deem it important to convince the client provided the design solution or concept is compelling!
I face it on a daily basis and I am okay with it. We began with the idea of arches and lingam a decade ago and now it has become an integral part of the design language in India. Having said that, we are constantly creating, innovating and pushing ourselves to move ahead.
I’m in the process of designing a special salad for them — a honey dressing avo salad, which should be out soon and will definitely be my go to at the restaurant.
Bringing my passion project, Atelier Ashiesh Shah, to an international platform through our launch at the Invisible collection and Gallery Volt. We would like to make Indian crafts and design objects more accessible globally.
Besides this, we are exploring various crafts at the atelier, developing new design objects with a contemporary flair. I firmly believe that craftsmanship and a celebration of handmade processes will definitely be on the rise.
(Featured Image Credits: Ashish Sahi)