Thomas Pink has just concluded its marketing campaign, known as #OutFox, which broke through the mundane, stereotypical form of marketing and instead, chose to be cheeky, fun loving and creative in their approach.

In the campaign, they strategically placed sharply dressed models in a box mask at venues frequented by their target segment and this managed to garner a lot of attention.

The first leg was successfully conducted in Mumbai and the second was recently concluded in Delhi. Take a look.