The Swiss luxury watch brand Hublot will grace the FIFA World Cup this summer as the official timekeeper. Hublot has a close working relationship with the football world, with legends including Pelé, Diego Maradona, and Jose Mourinho among its brand ambassadors.

The football luminaries Hublot associates with embody success in their mindset and performances. Hublot celebrates the values that football conveys, and it celebrates the culture of success which turns footballers into immortal icons with its World Cup campaign.

The campaign is a powerful combination of words and portraits, designed to display the character of each iconic personality. The visuals are created by Andrey Bartenev, a prominent Russian artist.

Diego Maradona comments, “To become a champion, you must never give up or stop practising. The most important thing: respect your parents, as they are your best advisors.”

Hublot has launched the Big Bang Referee for the World Cup, to allow the game’s officials to keep time with precision and style. The titanium watch is run by an operating system developed by Google and LVMH, and is compatible with all recent Android phones and iPhone 5 onward. It comes with two straps, a lined black rubber strap and a sponge sport strap equipped with the Hublot Logo and the 2018 World Cup emblem.