In partnership with Reliance Group, jewellery brand Tiffany & Co. has announced the launch of its Indian online platform. The portal will feature a full range of Tiffany’s iconic collections. Collections available include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary home & accessories range.

The launch of the website also showcases the Tiffany T1 collection, a reimagining of the Tiffany T collection celebrating the iconic “T” motif – featured in the brand’s jewellery designs since the 1980s.

Apart from this, it offers a number of services ranging from booking diamond consultations with in-house experts, in-store private appointments, availing the services of personal shoppers to help choose the perfect gift, wish-listing favourite products, complimentary shipping services to all cities, providing a truly unforgettable shopping experience.

Earlier this year, the luxury brand was acquired by French fashion company LVMH for $16.2 billion. The French store was facing low revenue due to low tourist spending and wanted to restore the shine of the brand. The brand saw increasing popularity after featuring in Audrey Hepburn’s 1961 film Breakfast At Tiffany’s. It was founded in 1837 when Charles Lewis opened the first Tiffany store in downtown Manhattan, New York.

In India, the company entered the market through a joint venture with Mukesh Ambani’s Reliance Brands Limited (RBL) and has one store which launched in 2020. The store is spread across 2,600 sq. ft. also has a private salon for scheduled appointments that will enhance the consumer’s shopping experience.

“As a global luxury jeweller with stores in many of the world’s most important cities, Tiffany’s emergence in New Delhi presents a unique opportunity, particularly given India’s growing luxury consumer base and passion for jewellery,” said Tiffany & Co.’s chief executive officer, Mr Alessandro Bogliolo in a statement.

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