Remember that time Mrs Carter aka Beyonce aka the reigning Queen of the world gave Red Lobster a shoutout in her song? Well, the restaurant chain’s stocks shot up overnight. Now, the diva has done it again but with an NSFW site called OnlyFans.

Queen Bey partnered with Megan Thee Stallion’s TikTok famous song, Savage and what we have is a beautiful remix whose power to sway the masses beggars belief.

During her part, Knowles-Carter unloads an iconic line on us: ‘Hips TikTok when I dance/On that Demon Time she might start an OnlyFans’ leading to an immediate 15% uptick in traffic to the subscription-based site according to the site’s CEO.

To give you a background, OnlyFans is a site that hosts videos from amateur and seasoned pornstars alike.

This ability to alter the sales of a brand is known, in some circles, as “The Beyonce Effect” much like the power held by the Kardashian-Jenner clan who hold massive sway on social media and drive sales to their websites with just one Instagram post.