Excel Entertainment Begins Multi-Year Partnership With Netflix
Excel Entertainment is known to back some really amazing projects in the past. Expanding its reach, the production company has now entered a multi-year partnership with Netflix. Ritesh Sidhwani and Farhan Akhtar’s production company will create a large number of stories under its series banner Excel Media & Entertainment for Netflix. The content will reach members in over 190 countries.
With the announcement of the partnership, Excel also announced two projects tentatively titled Dabba Cartel and Queen of the Hill. Akhtar and Sidhwani issued a statement that read, “Our partnership with Netflix marks a new global chapter for Excel Entertainment after 20 eventful years in storytelling. We’re excited about the opportunity to create a variety of extraordinary stories to entertain people in India and around the world. We are thrilled to begin this next chapter with Netflix.”
Monika Shergill, vice-president of content, Netflix India, welcomed the gentlemen aboard and said, “We are excited to join hands with Excel Entertainment, one of India’s path-breaking creative studios. They have continuously pushed the boundaries of entertainment and given us stories that have stood the test of time. We are delighted to welcome them to Netflix.”
Talking about the two new projects, Dabba Cartel chronicles the story of five housewives who run a high stakes secret cartel business. Set in the backdrop of 1960’s Mumbai, Queen Of The Hill will circle around the theme of style, ambition, love and friendship. The story will revolve around the dynamic relationship between two ambitious women that will change the city forever.
Apart from this, Excel’s projects like Mirzapur Season 3 and Jee Le Zaraa are also one of the most-anticipated projects back by Akhtar and Sidhwani. “Mirzapur Season 3… we are working on the script. We were actually supposed to start shooting this year, but now because of the lockdown and rains (the monsoons, following the lockdown, has apparently made it difficult for the third season to take off, despite the government somewhat relaxing shooting restrictions for the industry), it is happening definitely, but it’ll be happening next year.” Sidhwani earlier told an online news portal.