Dharma Productions, headed by Karan Johar and Bunty Sajdeh’s talent management agency Cornerstone have come together to launch Dharma Cornerstone Agency which will “aim to be a safe home where seasoned professionalism will meet existing & contemporary talent in this era of popular culture to reinforce premium content production via films, endorsements, OTT content, events, appearances”.
DCA will also work with their roster of talent to build their brand via their digital/social presence and personal PR.
Dharma Productions has launched many new faces in the past like Alia Bhatt, Varun Dhawan, Sidharth Malhotra, Ananya Panday and Tara Sutaria.
“With its immense contribution to the Indian cinema for over 40 years, Dharma Productions is now all set to redefine the representation of artists across the spectrum of actors and talent from the music industry to unravel the seamless opportunities for them and help them build their careers in their respective industries. Surfacing the realm of this partnership with Cornerstone, this new talent management agency is called Dharma Cornerstone Agency (DCA),” the statement read.
In related news, director Madhur Bhandarkar had earlier accused Karan Johar of using his title Bollywood Wives and tweaking it to The Fabulous Lives of Bollywood Wives, a reality show that is currently streaming on Netflix and is from the Dharma Productions stable.
The show features four ‘Bollywood wives’ – Neelam Kothari, Seema Khan, Maheep Kapoor and Bhavana Panday. Karan Johar went on to pen an open letter to Bhandarkar, in response.