Kylie Jenner has officially announced that KylieBaby is coming. After launching Kylie Cosmetics in 2015 and following it up with Kylie Skin, the youngest Jenner is now ready to take over the baby world.
The reality star posted to her Instagram to very subtly announce the newest brand in her arsenal. “Bath time with @kyliebaby,” the beauty mogul wrote alongside an adorable photo of her daughter Stormi in the bathtub. Take a look at it below.
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The Kyliebaby account has yet to post or share any information about the upcoming release. While the account doesn’t even have a profile picture, they’ve garnered nearly 500,000 followers.
According to Page Six, the KylieSkin founder filed applications last year for a trademark for KylieBaby in areas of skincare products — like moisturizers, body oils, lotions, body gel, etc. — as well as cribs, strollers, diaper bags, baby bottles and clothing. The Instagram post also suggests there will be some bath time essentials for your little ones, perhaps similar to the KylieSkin Rose Scented Bubble Bath.
TMZ had also reported that the beauty mogul has tons of new trademarks in the works, including “Kylie Swim” and “Kylie Swim by Kylie Jenner.” “Kylie Body,” “Kylie Baby” and “Kylie Hair” were all trademarked in 2019 and 2020. This could either be an entire brand or a means to protect Jenner’s name but at times celebrities apply for trademarks they don’t intend to use for this reason.
In 2020. Jenner’s billionaire status was revoked by Forbes magazine. In 2019, she was declared a billionaire. Later, the magazine published a story on Jenner titled “Inside Kylie Jenner’s Web of Lies — and Why She’s No Longer a Billionaire.” In the article, the magazine concluded that Jenner is no longer a billionaire after examining the financial filings. The cosmetic mogul had also sold a majority share in her cosmetics company, which revealed that Jenner’s worth was inflated. Jenner sold 51 per cent of her Kylie Cosmetics company to Coty in a deal valued at $1.2 billion.