Remember the Rajput Karni Sena? Yes, the same group that created a nationwide hungama over Sanjay Leela Bhansali’s Padmaavat for allegedly showing Rani Padmavati in a negative light – without having even watched the film. There were attacks on Bhansali and calls for Deepika Padukone’s execution. It was a disgraceful moment in the history of free India and a prediction of sorts for the future. Now, the saffron group along with other right-wing organisations like the Hindu Sena, the Hindu Janajagruti Samiti, and Akhil Bharatiya Hindu Mahasabha have gotten exactly what they wanted – a change in the title of actor Akshay Kumar‘s movie, Laxmmi Bomb.

According to Taran Adarsh, the title of the movie has been changed to remove the word ‘bomb’ – it is is now simply, Laxmmi.

It’s not like the right-wing organisations could burn down theatres or something considering that the film is slated to premiere on Disney+ Hotstar on 9 November in time for Diwali. The most they could probably do is trend #BoycottHotstar or #BoycottLaxmiiBomb on Twitter which would serve no purpose apart from grabbing the attention of a few media outlets for a few days.

Hindu organisations like Hindu Janajagruti Samiti and Akhil Bharatiya Hindu Mahasabha had alleged that the film promotes love jihad since it is the story of two individuals belonging to different religious communities, reports Mint.

Hindu Sena had also written to union minister of information and broadcasting Prakash Javadekar and stated that they would boycott the film along with their ‘followers’.

The Rajput Karni Sena, on the other hand, wanted a change to the title because they believed that it was specifically chosen to lower the dignity’ and ‘show disrespect to the goddess.’ The goddess in question here is, of course, Goddess Laxmi who is the Hindu goddess of wealth.

This is nothing new – Shah Rukh Khan’s Billu Barber had also been targetted by certain people who believed it was derogatory to barbers (are you rolling your eyes yet?). The film finally dropped the word ‘barber’ from the title.

Oh, and just FYI, despite the fact that Padmaavat was not released in some Indian states, it managed to gross over ₹5.85 billion (US$82 million) at the box office and became the 10th highest-grossing Indian film of all time. So much for boycotting, eh?