Rihanna rules the music world, but the goddess is now aiming to conquer other businesses too. Her cosmetic brand, Fenty Beauty, is already one of the biggest names in the market, and now she made her move into the area of men’s lingerie. Her Savage X Fenty lingerie line already begets the world’s best intimates for women, but now the singer has included men in her line-up too.


With the most romantic time of the year coming up, Rihanna’s company has launched the men’s lingerie line. From satin boxers and harnesses to mesh crop tops, Savage X Fenty’s new collection is one that ‘celebrates fearlessness, confidence and inclusivity’.

The website describes it as, “We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces. Savage X Fenty is lingerie for everyone.” The new collection also introduces the ‘Glossy Fossy’ line for men, a cheeky crotchless teddy, with the option of a vibrant Goji Berry Red shade that’s perfect for the theme of Valentine’s Day.


With sizes from XS to 3XL, it’s definitely a body-inclusive range, and with prices beginning at an affordable £8.80, the line is sure to attract buyers. The campaign for the lingerie line featured models of varying sizes, with Rihanna also making an appearance, clad in a pastel pink lingerie set and matching hair.


Alongside her thriving lingerie brand, Rihanna was also honoured with an official title by Barbados after the nation cut all ties with Queen Elizabeth II.


(Featured Image Credits: Instagram @SavageXFenty)