The magical world of Harry Potter is coming to a flagship store in New York, this June. The store is located near the Flatiron Building at 935 Broadway.
“It’s been a really tough period in people’s lives and by opening the Harry Potter store in the heart of New York City, we’re looking forward to bringing some magic back into people’s lives,” Karl Durrant, VP and General Manager of Warner Bros. Retail Destinations tell EW.
As the biggest Harry Potter store in the world, its creators spared no expense when it came to designing the magical world. Across the store, there will be 15 different themed areas. At first, the visitors will pass under a massive model of Fawkes the Phoenix (weighing in at 220 pounds), which was created by a team of specialist propmakers over several months. There will be a number of photo opps inside the store where visitors can step inside a London phone box and pretend they’re being apparated into the Ministry of Magic or “shrink down” inside Hagrid’s boots.
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“We at Warner Bros. are in a very uniquely privileged position to work directly with the filmmakers,” Durrant reveals, though he wouldn’t specify who they worked with. “Thanks to this collaboration, we’re bringing authentic props that come directly from the films and also authentic recreations. From the Harry Potter films, you’ll be able to find Harry’s authentic wand on display, as well as Ron’s, Hermoine’s, and Dumbledore’s wands. We have the original Golden Snitch, Harry’s broomstick, Tom Riddle’s diary with a basilisk’s fang in the middle of it, and many other items.”
The team will continue to work on bringing new experiences in the future as well. A virtual reality experience where fans will be able to fly into new adventures within the Wizarding World is already in the works.
The store will be stocked with unique items for sale that can’t be purchased elsewhere, and it’s the only place wizards can have their wands personalised outside of Ollivander’s.