Zindagi Na Milegi Dobara recently celebrated 10 years of first coming to screens. Around that anniversary, people find Hrithik Roshan in one particular scene in the movie quite relatable.
One particular fragment of this star-studded movie has lately been the delight of Twitter.
When Imraan Qureshi (Farhan Akhtar) throws away Arjun Saluja’s (Hrithik Roshan) phone, it puts the latter into a rage. What turns into a heated conversation, failed to be mediated by their friend, Kabir Dewan (Abhay Deol). Roshan’s character tells Akhtar’s character that, amongst other things, it was “not funny” for him to have gotten “involved” with his girlfriend.
The aggravated “it was not funny” has become the next big meme. Apparently, the internet does find it funny and has been using the moment, recreating it to make relatable assertions.
Har baar public holiday ka Sunday pe aana is NOT FUNNY. pic.twitter.com/8PJ1Z3oxWs
— Naveen Kukreja (@NaveenRKukreja) August 14, 2021
The dialogue has resurfaced after 10 years thanks to Netflix. Netflix India, uploading a screengrab, asked netizens to caption it, reliving this moment from the cult-classic film they all enjoyed back in 2011.
The template enthralled so many that ‘No funny’ started to dominated trends on Twitter on Saturday, the phrase appearing in thousands of tweets.
Sunday ke baad firrse Monday ka aajana WAS NOT FUNNY pic.twitter.com/7ORw1YMxIX
— Akshar | اكشار (@akshaaaaar) August 16, 2021
Maggi me ketchup daalna is NOT FUNNY pic.twitter.com/5ThNQIoiAp
— arsh (@arshehehe) August 16, 2021
It’s not funny 🙁 pic.twitter.com/resFvaBoUY
— Praशांत Shah (@shahreholder) August 16, 2021
Good morning message karke poora din baat nai karna is not funny !
— K. (@K_tweeetss) August 15, 2021
5 min bolke 2 hours baad milne ana is NOT FUNNY. pic.twitter.com/6ieTJDDOH8
— Shrey (@yaarshreyy) August 15, 2021
I’ll just taste from yours bolke aadhi plate saaf kar jaana IS NOT FUNNY. pic.twitter.com/Suu0s13twK
— Baba Yaga (@SurtiChurti) August 14, 2021
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Brands also had to tell us what is not funny.
‘Looks good’ bolne ke baad multiple changes bhejna is NOT FUNNY. pic.twitter.com/rXGTq29Byd
— Mad Over Marketing (@MadOMarketing) August 15, 2021
me to my crush: meri story dekh ke bhi reply na karna is NOT FUNNY
— Tinder India (@Tinder_India) August 14, 2021
note to self: har youtube video me ad dikhana
— zomato (@zomato) August 13, 2021
Netflix not only made the game, but it also played it well.
Mera voicemail delete karna was not funny.
Mere aur Maeve ke beech involve hona WAS NOT FUNNY. pic.twitter.com/4oEfekxNyc
— Netflix India (@NetflixIndia) August 16, 2021
This unique cult classic is a story of three friends venturing on a road trip through Spain but it becomes a path to self-discovery for all three. To mark the 10-year anniversary, the cast sat down for a table read, talking about bits of the movie that stood out to them and recreating scenes that the audience seems to adore. This particular scene in question was not re-enacted, the scene leading up to it was.
In presence were the four lead actors, Hrithik Roshan, Katrina Kaif, Abhay Deol, and Farhan Akhtar along with co-writer and director Zoya Akhtar. However, Kalki Koechlin was unable to be in attendance, busy with a shoot elsewhere. This table read hosted by actor-comedian Vir Das was graced also by the film’s co-writer Reema Kagti and producer Ritesh Sidhwani.