This Startup Introduced A Beer Inspired By MS Dhoni’s Helicopter Shot
MS Dhoni’s trademark helicopter shot and jersey number 7 has inspired this latest brewery with its latest launch. Known as the 7Ink Brews, the brand has launched a range of new beers and artisanal chocolates called COPTER 7.
Inspired by their brand ambassador Dhoni’s signature helicopter shot, the striking packaging and labelling is another noteworthy feature, inspired by the cricketer’s different jerseys and their colours. He is also the shareholder in the 7Ink Brews’ start-up which makes alcoholic and non-alcoholic beverages.
Based in Mumbai, the company is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel. They also have also introduced a range of chocolates inspired by the same.
The Copter 7 comes in two options: Copter 7 Premium Lager and Copter 7 Premium Lager.
The beer has been launched in Mumbai, Bangalore, Goa, and Pune. As per reports, Dhoni said he’s overjoyed to be in the association with the company.