13 Homegrown Brands To Shop From To Escape Fast Fashion Trap
13 Indian Homegrown Brands To Shop From To Escape The Fast Fashion Trap

Fast fashion is fast losing its charm. Here’s where to shop if you want style with actual substance 

Fast fashion has made getting dressed easier but not necessarily better. Sure, it is convenient until your T-shirt starts pilling after one wash, your jeans develop rips you didn’t pay extra for, and your wardrobe looks like an Instagram mood board with the personality of a paperclip. Somewhere between microtrends and mass production, personal style has taken a backseat.   
 

The good news? Not everyone is designing for algorithms. A new wave of Indian brands is proving that fashion can still have depth—where the clothes are made with intention, where craft matters, and where owning something means more than just clicking *add to cart*. If you are looking for style that lasts in both quality and relevance, start here.   
 
*Prices may vary as per stock and season 

 

13 Indian Brands Offering a Stylish, Sustainable And Ethical Alternative to Fast Fashion

 

Kartik Research   
Starts at Rs17,500 onwards 

 

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Image Credits - Kartik Research   

 

If you have ever felt the urge to delete fast fashion from your life, Kartik Research is what you wear when you are in recovery. Every piece is crafted like a slow-brewed idea—handwoven, naturally dyed, and entirely off-grid (yes, no electricity involved in some cases). It is as much a philosophical statement as it is a design choice. The brand's founder, Kartik Kumra, is already making waves at Paris Fashion Week, and with international stockists like Selfridges and Mr Porter, his designs are proving that quiet luxury does not have to mean boring minimalism.   

 

 

Darwaza   
Starts at Rs999 onwards 

 

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Image Credits - Darwaza   
 

Some brands create clothes. Darwaza stitches together nostalgia. Each collection feels like a wardrobe made from childhood memories—old-school prints, faded embroideries, and silhouettes that somehow remind you of your grandfather’s best shirt. It is menswear that does not just dress the body but tugs at something deeper. 
 

 

Boito   
Starts at Rs20,000 onwards 

 

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Image Credits - Boito 

 

Boito is essentially a history lesson you can wear. Rooted in Odisha’s rich maritime legacy, the brand is on a mission to revive handloom weaving traditions that are fading fast. Every piece is a collaboration with weavers in remote villages, ensuring that heritage textiles do not end up as museum exhibits but as part of everyday fashion.   

 

 

QUOD   
Starts at Rs6,000 onwards 

 

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Image Credits - QUOD  

 

Think of QUOD as Savile Row if it had a rebellious younger sibling. The brand thrives on contradictions—Victorian elegance meets modern edge, classic tailoring with a dash of punk sensibility. Ikshit Pande, the designer behind it, is a Parsons and Central Saint Martins graduate who has already made a mark at New York Fashion Week. With sharp cuts and an even sharper attitude, QUOD is for those who like their fashion smart but never predictable. 

 

 

Almost Sane   
Starts at Rs2,499 onwards 

 

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Image Credits - Almost Sane   

 

For anyone who has ever looked at a regular shirt and thought, “What if it had unexpected slashes, asymmetric hemlines, and a bit of chaos?”—Almost Sane is your answer. The brand operates on controlled unpredictability, offering menswear that is part street art, part sculpture, and entirely its own thing. 

 

 

Jiwya   
Starts at Rs8,000 onwards ($95USD) 

 

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Image Credits - Jiwya 

 

Jiwya is what happens when fashion meets hardcore textile science. Founded by two former US-based scientists, the brand is a deep dive into regenerative materials, plant-based fabrics, and a zero-waste approach. It is the kind of brand that makes sustainability feel less like a marketing gimmick and more like a fundamental shift in how we think about clothing.   

 

 

Quarter   
Starts at Rs3,800 onwards 

 

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Image Credits - Quarter   

 

Quarter is an ongoing conversation about what fashion can be. With each collection, the label reimagines traditional textiles through a contemporary lens, ensuring that heritage techniques do not get lost in time. Their debut collection features Eri silk twill with intricate extra-weft detailing, proving that craft can still feel completely fresh.   

 

 

Margn   
Starts at Rs3,500 onwards  

 

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Image Credits - Margn   

 

Margn constructs concepts. Each collection explores themes of preservation, human connection, and reimagined workwear. Their recent collaborations is proof that they are not afraid to push the boundaries of menswear, blending deconstructed tailoring with artisanal knitwear.   

 

 

Day & Age   
Starts at Rs5,000 onwards 

 

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Image Credits - Day & Age   

 

If history had a wardrobe, it would look something like Day & Age. The brand splits its collections into ‘Bygones’ (heritage-inspired) and ‘Currents’ (modern reinterpretations), creating a fashion timeline that is both past and present. Founded by NID graduates Shreya Parasrampuria and Sharan Adka, it is slow fashion at its most thoughtful.   

 

 

Aaram Viram   
Starts at Rs1,999 onwards 

 

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Image Credits - Aaram Viram   
 

The name translates to *pause and rest*, and that is exactly what this brand feels like—soft fabrics, relaxed silhouettes, and clothing designed for comfort without sacrificing style. It is for those who believe that looking good should not require suffering.   

 

 

Zero Tolerance   
Starts at Rs3,500 onwards 

 

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Image Credits - Zero Tolerance   

 

Zero Tolerance is luxury menswear with a cultural pulse. The brand takes South Asian heritage and injects it with a modern opulence, crafting pieces that feel both richly detailed and refreshingly contemporary.   

 

 

Rafu’d   
Starts at Rs4,300 onwards 

 

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Image Credits - Rafu’d   

 

Rafu’d is proof that sustainability does not have to mean neutral-toned basics. The brand collaborates with Kutch weavers and Ahmedabad-based tie-dye artists to create vibrant, texture-rich clothing that is as eco-conscious as it is striking. It is the kind of label that makes sustainability feel like an aesthetic, not just an ideology.  

 

 

PRXKHXR   
Starts at Rs3,299 onwards 

 

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Image Credits - PRXKHXR   
 

If futuristic fashion had a manifesto, PRXKHXR would be writing it. This label thrives on the avant-garde, with dystopian themes, unconventional materials, and silhouettes that break every menswear rule in the book.  

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