The snake has long symbolised renewal, transformation, and—let's face it—a little bit of sass. As we slink into the Year of the Snake, designers and brands are shedding old skins and dressing up for the occasion with bold, celebratory collections. Think luxe textures, fiery reds, and, of course, some unapologetically fabulous serpent motifs. Here are the standout pieces to help you strike the perfect balance between timeless tradition and modern flair.
9 Best Lunar New Year Drops For The Year Of The Snake: From Sneakers To Fashion Accessories
Gucci
Leave it to Gucci to embrace the snake’s mystique with all the drama it deserves. This year’s Lunar New Year capsule features GG Monogram bags and silk scarves, all wrapped up in vivid snake motifs that feel like a glamorous nod to transformation. It’s equal parts heritage and high fashion.
Bottega Veneta
If snakes could wear clothes, they’d pick Bottega. The brand’s Lunar New Year collection reimagines Italian elegance in fiery reds and earthy browns. Accessories, leather bags, and shoes are infused with subtle nods to serpentine imagery, offering just enough flair for those who prefer understated opulence.
Nike
Nike understands that sneakers are the modern zodiac talisman. Their Lunar New Year Air Force 1 Low “Purple Snake” edition features sleek designs in bold purple with snakeskin detailing.
Birkenstock
Birkenstocks, but make them fancy. The limited-edition sandals from their premium 1774 line come embossed with python patterns and luxe gold accents. Comfortable? Yes. Chic enough to work with a Lunar New Year outfit? Absolutely.
Loewe
Loewe dives deep into ancient Chinese symbolism with cloisonné-inspired necklaces and structured bags featuring intricate snake and lotus designs.
Adidas Originals x Edison Chen CLOT
This collab breathes new life into Adidas’ iconic Superstar sneaker with golden accents, subtle snake details, and just enough edge to make it a collector’s item. This is a pair you’ll want to keep in rotation long after the Lunar New Year parties are over.
Doc Martens
For those who like their celebrations with a side of rebellion, Doc Martens offers a reimagined 1460 boot featuring snake-print leather and metallic accents.
Fendi
Fendi reworks its iconic FENDI Eyes motif to playfully incorporate snake elements for the Lunar New Year. This includes bags, wallets, and scarves that feel youthful, modern, and just quirky enough to make them a talking point.
TUMI
TUMI celebrates the Year of the Snake with a limited-edition Lunar New Year series. The collection features sleek black designs with gold accents, including the Navigation Backpack, Compass Crossbody, and Retreat Tote, all adorned with snake-shaped luggage tags.