Dior, one of the most influential fashion houses, had earlier been called out for its alleged copycat behaviour and unwillingness to credit the source. In January this year, Delhi-based brand, People Tree, had accused Dior of stealing their print designs.

Last year, as part of their Pre-Fall 2017 collection, the house had passed off an almost identical copy of a Romanian folk coat as their original design. Dior’s version was also priced at an exorbitant €30,000.

Of course, not only were the craftsmen not credited, the culture that this fashion was inspired from did not get a single mention. While it is true that designers have to draw their inspiration from somewhere, where do we draw the line when it comes to cultural appropriation? It’s like that time Gucci sent out its white models in turbans for Milan Fashion Week.

In an attempt to make things right and uninterested in letting big brands get away with copying ideas, Beau Monde fashion magazine launched “Bihor Couture” in collaboration with the McCann Worldgroup Romania.

“For years, big fashion houses have been using inspiration from local cultures. And while it makes sense for inspiration to happen, it’s a bit unfair that nothing returns in terms of money or PR to the community that’s struggling to keep traditions alive. As a result, these traditions are dying,” a write-up on the Bihor Couture website states.

Watch the entire story unfold below:

 

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