On March 21, Giorgio Armani took a full page ad in more than 60 newspapers in Italy. The ad was covered by writing letters to all of the healthcare providers fighting the coronavirus outbreak, according to WWD.com.
The list includes major publications from Corriere della Sera, La Repubblica, La Stampa, Il Giornale and Il Sole 24 Ore to sports newspapers such as Tutto Sport and Corriere dello Sport. It also includes regional newspapers such as the Gazzetta del Sud, La Sicilia, Corriere Adriatico, Messaggero Veneto, La Nuova Venezia, Il Tirreno and Brescia oggi, to name a few, from the north to the south of Italy.
“It is moving to see you engaged in your work with all the difficulties and the great efforts that by now all the world knows. And especially to see you cry,” writes the designer in the paid letter. “I think that this feeling is connected to my own desire to become a doctor when I was young and I was looking to forge my path.
“All of the Giorgio Armani company is tuned in to this reality and is close to all of you: from the stretcher bearer to the nurse, from the family doctor to all of the specialists in the sector. I am personally close to you,” concluded the letter.
Earlier, he also donated 1.25 million euros to a range of Italian hospitals and institutions fighting the deadly virus. Italy has been under lockdown since March 9 to prevent hospitals from collapsing due to demands of increasing citizens.