Helmut Lang Crowdsourcing New T-Shirt Designs on Instagram
Helmut Lang Crowdsourcing New T-Shirt Designs on Instagram

Helmut Lang is turning to its Instagram followers to design a limited edition T-shirt. The New York brand took to social media inviting followers to create an original T-shirt. The rules are that it has to be an original drawing, graphic, or image and should not reference any archival Helmut Lang imagery in any way, […]

Helmut Lang is turning to its Instagram followers to design a limited edition T-shirt. The New York brand took to social media inviting followers to create an original T-shirt.

 

The rules are that it has to be an original drawing, graphic, or image and should not reference any archival Helmut Lang imagery in any way, nor can it feature any images of real people. Along with their graphic on an actual shirt, the winner will be awarded a $1,000 gift-card to shop on Helmut Lang’s website.

The contestant can enter from now until April 20 but are limited to just one entry per person. They can further submit their designs to tshirtcontest@helmutlang.com and visit the brand’s Insatgram handle for more details.

 

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