Since the early 1970s, Pitti Uomo, the biannual fashion fair held in Florence, Italy, has provided a platform for the world’s trendiest men’s fashion and tailoring houses to set the tone for men’s style in clothing and accessories for the next season. Though Indian brands are rarely invited to exhibit at the show, an increasing number of apparel industry professionals from the country are regulars here to keep up with the latest in menswear. 

Unlike other trade shows around
the world, men travel to Pitti Uomo for reasons beyond business and networking. Uniquely, one goes there to literally watch and observe what other men are wearing. Over three days, Pitti’s concourses, corridors and alleyways turn into impromptu fashion runways and ramps for the dandiest of men from around the world to show off their personal style. The all-pervading nature of the cutting-edge style here could make anyone under- dressed feel inadequate and intimidated. 

Many may not yet know of this gathering, but for those of us devoted to the craft of sartorial menswear, Pitti Uomo is nothing short of ‘mecca’. It’s the most important menswear trade show—a global summit of style, where heritage tailoring meets contemporary vision and the language spoken is one of cloth, cut and character. 

For me and my partner, Jeet Khatri, attending Pitti in Florence is a twice-yearly ritual. We come not just to observe, but to be part of the conversation. Each visit is
a reminder of why we chose this craft—to elevate tradition through detail and to explore how tailoring has evolved. 

I’ve often described Pitti as a “Fashion Week for suits or tailoring”, but it’s more than that. It’s three days of unrelenting energy: mornings that begin with movement and a strong espresso, afternoons immersed in the exhibiting pavilions where texture, technique and taste come to life, and evenings filled with stories exchanged over Negronis and wine under the Florentine sky. At 3 a.m., we’re still working... editing content, uploading, documenting. 
 

But beyond the fabric and the fittings, what makes Pitti Uomo truly special is the fraternity of tailors, brands and menswear enthusiasts. To meet friends from across the globe—fellow artisans, clients, thinkers—is to be reminded that style transcends borders, and craftsmanship has no accent. 

What Is Pitti Uomo? 

Held twice a year in the storied city of Florence (each January and June) Pitti Immagine Uomo (commonly called Pitti Uomo) is the world’s foremost platform for men’s fashion. Founded in 1972 and hosted at the historic Fortezza da Basso, the event brings together over 1,000 brands and 20,000 visitors, including buyers, designers, editors, influencers, and tailors. 

The trade show is unlike anything else in menswear. It’s as much about connection and observation as it is about commerce. You can walk past a stall displaying minimalist Japanese suits, only to turn the corner and find a pop-up dedicated to high- octane streetwear. But everywhere you go, the emphasis is on quality: how things are made and why that matters. 

There’s something powerful about being a tailor from India in that setting. You’re part of a centuries-old tradition, but also representing a newer voice in the global conversation. You’re not just learning from others—you’re being seen. 

Networking here goes far deeper than exchanging business cards. The world of menswear is surprisingly intimate. Each conversation, whether casual or carefully planned, can open unexpected doors. In an industry built on trust and nuance, forging authentic relationships is often the most valuable takeaway. 
The event also provides access to exclusive gatherings that go beyond the showroom floors. For three consecutive editions, we’ve had the privilege 
of attending the most sought-after gatherings in menswear, including Plaza Uomo by Christopher Östlund and WM Brown by Matt Hranek. These aren’t just parties—they’re strategic spaces where presence translates into press, influence and invaluable connections. 

Finally, its a storytelling arena. Through visual documentation, impromptu photo- shoots and social sharing, Pitti allows us to craft compelling narratives—not just for ourselves, but for our community. Through this, we build a brand perception that lingers long after Pitti ends. 

Trends Spotted At Pitti Uomo 108

At the 108th edition of Pitti Uomo, inspiration was everywhere and we were taking notes. This year’s showcase reflected a strong return to classic tailoring, but with a soft, contemporary hand. 

This season, the return of pinstripe suits signals a renewed appreciation for classic power dressing, while pastel tailoring in shades of blush pink and sky blue brings softness and modernity to structured form. Wide-leg trousers and relaxed silhouettes are gaining ground, offering ease without sacrificing elegance. 

Pleats remain a quiet constant, while shorts make a confident statement in butter yellow and tonal matching sets. Around the neck, scarves and neckerchiefs continue to add a touch of studied nonchalance.

Popover shirts, knit polos layered under suits, and wide lapels all point toward a new era of expressive yet refined menswear. And finally, grounded in utility and charm, fisherman sandals step into the spotlight—blending comfort with quiet confidence.

These are not simply passing fads, they’re nuanced indicators of where men’s fashion is heading: toward comfort without compromise, boldness without brashness.

The Icons You Spot (And Sometimes Talk To) 

A big part of Pitti is the people. The ones who embody style without trying too hard, whose names you may not know, but whose presence shapes the space. 
 

Franco Mazzeti is a perfect example and among the most-looked up to personalities at Pitti. A symbol of classic sartorial style, he’s often seen elevating traditional tailoring with his looks that may seem dated but have an edge with the unmistakable markers
of sophistication. His muted silhouettes, punctuated by a strategic accessory, embody timeless elegance in motion. 
 

Guillaume Bo, one of the most photo- graphed men at Pitti, is the opposite. He epitomizes the balance between curated refinement and effortless charm. Whether captured strolling through Florence or conversing, his presence underscores the power of subtle confidence.


Then there’s Roberto Marini, an impeccable tailor from Naples and a celebrity amid the Pitti circuit. He’s
often spotted in tailored jackets with unconventional textures that blend heritage with innovation.

Why It Matters?

For me and my brand Tenassi, attending Pitti Uomo isn’t just about keeping up with trends or collecting content. It’s about participating in a global craft movement. As an Indian brand, there’s something deeply meaningful about being there not just to observe, but to engage. It’s a space that welcomes both tradition and innovation, and every conversation—whether over a fabric swatch or a late-night drink—adds something to your practice. You don’t just leave with ideas. You leave with perspective. 

Moreover, when our social media audience sees us representing our brands and Indian craftsmanship on a global stage at an event of this level, it reinforces their confidence in choosing one of the finest bespoke tailoring experiences in the country. We’ll be back in Florence soon for the winter edition. 

- As Told To Vrutika Shah