It used to be news when an Indian actor sat in the front row at a European fashion show. Today, they are the show. From Alia Bhatt at Gucci to Ranveer Singh at Tiffany, global brands are handing the mic to Indian stars not as guests but as ambassadors. Ishaan Khatter’s appointment at BOSS proves this isn’t a passing trend. It’s a new order.

Ishaan Khatter – BOSS

BOSS has named Ishaan Khatter the first Indian face of its global Fall/Winter 2025 campaign “Be the Next.” The casting feels deliberate. He represents individuality without gimmickry and ambition without noise. BOSS wanted an actor on the cusp of global breakout, and Khatter—fresh off festival acclaim and cross-over projects—fits neatly into the frame.

Ranveer Singh – Tiffany & Co.

Theatrical, flamboyant, impossible to ignore—Ranveer Singh was never going to settle for anything discreet. Tiffany & Co. tapped him as a friend of the house, and he has since turned red-carpet appearances into advertisements for bold jewellery styling. High brooches, necklaces, even pearl strands—he wears Tiffany not as accessories but as armour.

KL Rahul – Paul & Shark

Paul & Shark made a strategic play by naming KL Rahul as its global ambassador in 2025. It was the Italian brand’s first collaboration with an Indian face, and its first with a cricketer. The fit works: Rahul’s clean style and composed persona channel the brand’s DNA of functional elegance and sporting heritage.

Alia Bhatt – Gucci

Gucci announced Alia Bhatt as its first Indian global ambassador in 2023. Her appearance at the Cruise 2024 show in Seoul marked her arrival not just as an actor but as a fashion player. For Gucci, it was a statement of intent—India is not on the sidelines, it’s part of the main conversation.

Ananya Panday – Chanel

Ananya Panday’s ambassadorship reflects Chanel’s investment in younger markets. For a house steeped in heritage, tapping a Gen-Z star brings relevance without losing prestige. Her front-row appearances and campaign features mark her as a face of continuity for the next generation.

Sonam Kapoor – Dior

Dior named Sonam Kapoor its first South Asian global ambassador in 2024, cementing a relationship that began years earlier. Her association with the brand is more than symbolic. Kapoor’s fashion credibility, both in India and abroad, makes her a bridge between couture traditions and contemporary red carpets.

Priyanka Chopra Jonas – Bvlgari

Priyanka Chopra Jonas has been a Bvlgari global ambassador since 2021, lending the house a balance of tradition and cosmopolitan star power. Her Jaipur shoot for the brand’s bridal collection underscored how Bvlgari is positioning itself within Indian culture, with Chopra Jonas as the perfect face to carry that message worldwide.

Deepika Padukone – Louis Vuitton and Cartier

Few actors hold dual luxury ambassadorships. Deepika Padukone is one of them, representing both Louis Vuitton and Cartier. The pairings reinforce her status as a global fashion heavyweight—her image resonates across categories, from leather goods to high jewellery.