The September season of London Fashion Week this year will be presented from September 17

 

to September 22, and will be a gender-neutral showcase, as opposed to the usual Spring/Summer womenswear showcase. The fashion week will present digital as well as physical presentations, keeping in mind the government social-distancing guidelines due to the ongoing coronavirus pandemic.

 

The website, londonfashionweek.co.uk, will host the digital part of the fashion week. The schedule this year will be focusing on sustainability, as encouraged by the British Fashion Council. So while September was usually about a spring/summer preview for the next year, the focus this year will be about living in the now, choosing slow fashion, and focusing on consumption.

 

The central theme of the fashion week is said to be “reset”, as a part of the BFC and LFW’s

 

Positive Fashion and #LFWResetInitiative.