The Fédération de la Haute Couture et de la Mode has now revealed official schedule for the upcoming Paris Fashion Week Men’s Spring/Summer 2021 which will take place July 9-13.

The timetable shows regular Paris-based labels such as Rick Owens, Hermès, Ludovic De Saint Sernin, and Dior as expected to show their Spring/Summer 2021 collections.

Sponsored by Google, Facebook, Youtube and Instagram, the event will be showcased digitally and will allow each label to submit a video presentation to showcase the new products and convey the creativity. Other cultural institutions taking part include the Musée du Louvre, Palais de Tokyo, Musée des Arts Décoratifs, Musée de la Mode de la Ville de Paris and Théâtre du Châtelet.

The upcoming Paris Fashion Week Women’s SS21 will see regular physical runway shows but with appropriate social distancing rules as well as augmented by a digital platform that will take place September 28 to October 6.