Jonathan Anderson’s next Dior show is days away, and the fashion world is clutching its courier slips. This season, he mailed editors a porcelain plate topped with three pink eggs—part surrealist still-life, part luxury breakfast tray—and absolutely no explanation. It was weird, wonderful and instantly iconic. If that’s how he starts the party, what’s next? As the invites begin their descent from outer space, here’s a look back at the showstoppers that came before: fashion week invitations that were funny, absurd, technically unnecessary and, in many cases, too good to throw away. 

Jonathan Anderson’s Porcelain Plate of Pink Eggs – Dior, June 2025 

The debut Dior invite under Anderson arrived in a grey Dior Maison box, hiding a delicate Limoges plate with three candy-pink eggs glued on top. It felt part pottery class, part psychological test. Critics called it “tactile minimalism.” Others just panicked and checked if the eggs were real. 

Maison Margiela’s Metro Ticket to Nowhere – Paris, January 2024 

Galliano sent guests a lone Paris métro ticket and vague coordinates. If you obeyed, you found yourself under a bridge in a flickering, refuse-strewn bunker. If not, you were probably stuck on Line 7 reading someone else’s Instagram post.  

But Maison Margiela’s strange invite streak runs deep. For AW12, they handed out keychain torches that, when pressed against a surface, projected the show details like a Bat-Signal. In AW06, guests got a Margiela-branded credit card with numbers swapped for date and time. AW08 came with Margiela rolling papers. And allegedly, in the 90s, they sent out a dissolvable pill invite—but as its design implied, no one has physical proof anymore. 

Diesel x Durex Condom Box – Milan, February 2023 

Glenn Martens partnered with Durex and mailed a full box of condoms to every guest. It was a nod to the 200,000 identical boxes he later piled into a literal mountain on the runway. Say what you will—at least Diesel covered both ends of the night. 

Jacquemus’ Breakfast Loaf – Paris, January 2019 

Jacquemus wrapped a crusty baguette in a dish towel and stapled the show details to it. Fashion editors carried carbs through the Palais de Tokyo, where cheese and bread were served before models floated past in the softest tailoring you’ve ever seen. Food and fashion finally found their carb-core crossover. 

Balenciaga’s Smashed iPhone 6S – Paris, March 2022 

Demna shipped actual, broken iPhone 6S models with show details etched into their backs. They didn’t work, they didn’t call anyone, and they had the battery life of a wet napkin. But they were on-brand, off-grid and totally unforgettable. 

Fendi’s Twin Packs of Rummo Pasta – Digital SS21, 2020 

Kim Jones and Silvia Venturini Fendi mailed twin packs of artisanal Rummo pasta, a lemon-pesto recipe card and old family photos. Guests were instructed to cook, sip wine and livestream the show. Even the invite was quietly decadent. 

Hermès’ Transparent Kelly Bag – Paris, Spring 1996 

Following heightened security protocols in 90s Paris, Hermès sent their invite in a clear PVC mini-Kelly bag printed with show details. The transparency was for airport-style bag checks. The result? An iconic, resale-worthy accessory you could only get once—and never again. 

Moschino Cheap & Chic Mini Key Set – Milan, AW 2003 

In one of its campier moments, Moschino mailed out pastel-coloured key sets with show details embossed on the tags. They hinted at the boiler-suit glam of the upcoming show, and plenty of editors wore them as ironic wrist candy. 

JW Anderson’s Blue Teapot Invite – London, SS24 

For one of his London shows, JW Anderson sent a blue ceramic teapot with white painted lines, matching the interior of the venue where the show would be staged. It was thematic, charming and somehow made boiling water feel fashion-adjacent. 

Louis Vuitton × Virgil Abloh: Monogram Clock – Paris, AW20 

Virgil Abloh didn’t send an invite. He sent time itself. For AW20, every guest received a fully functional silver desk clock in a Louis Vuitton box. Instead of numbers, the dial featured the LV monogram at every hour. It wasn’t just a gimmick—it was a flex. A reminder that if you have to ask what time the show starts, you’re already late.