Auto-Fashion Collaborations: When Speed Meets Style; Gucci, Bugatti, Hermes
The Biggest Auto-Fashion Collaborations Of All Time

Talk about the best of both worlds

Whenever mechanics and aesthetics are at play, the collision is bound to give rise to a dynamic synergy. The sleek lines of an automobile transform into a canvas for couture-esque expression. We’ve taken a look at some of the most interesting auto-fashion collaborations to date.



Mercedes-Benz X Moncler


Mercedes-Benz and Moncler have joined forces, fusing driving and fashion through the Mercedes G-Wagon. Unveiled at Moncler’s “The Art of Genius” exhibit during London Fashion Week, Project Mondo G redefines creativity, signature reflective surfaces and a zipper accent into the G-Class. This exceptional collaboration by both brands showcases audacity and transcends norms, captivating a diverse audience beyond automotive boundaries.



Hot Wheels X Gucci


Celebrate Gucci’s 100-year milestone with a playful twist. Collaborating with Mattel Creations, Gucci brings the 1982 Cadillac Seville to life as a collectable Hot Wheels. This iconic ’70s design is expertly captured and immortalized by artists H3C, Duane Shoots Toys, and Felix Hernandez Dreamphography, making the Gucci Cadillac Seville Hot Wheels a true masterpiece.



Bugatti X Hermès


Bugatti and Hermès collaborated to craft a unique Chiron Hermès edition for supercar enthusiast Manny Khoshbin. This extraordinary automobile seamlessly blends engineering prowess with haute couture. The Bugatti Chiron features Hermès’ iconic ‘courbettes’ motif, showcasing meticulously crafted rearing horses in opulent wool and cashmere on its interior components.



Mercedes X Virgil Abloh (Project Maybach)


Before his untimely passing in November 2021, Off-White™ founder Abloh and Mercedes-Benz’s Chief Design Officer Gorden Wagener co-created a distinctive Mercedes-Maybach S680. Limited to 150 units, the “Maybach by Virgil Abloh” boasts a “Project MAYBACH” two-tone palette, continuing inside with a logo-adorned interior. A tribute to Abloh’s legacy, luxury, and innovation.



McLaren X Tumi


McLaren and Tumi’s partnership resulted in a range of travel, business, and everyday essentials. Inspired by McLaren’s supercars, the collection features nine pieces with carbon-fibre accents. A centrepiece is the innovative expandable carry-on, crafted from Tegris®, a resilient thermoplastic composite used in race cars. The collaboration extends to backpacks, duffels, and card cases, all in McLaren’s Papaya colourway.


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