The latest in brand collaborations comes from H&M and Swedish fashion brand Eytys who have teamed up for a clothing line launching on January 24. Eytys is popularly known for its chunky-soled shoes, unisex approach and perfectly designed wardrobe staples. With street wear hitting peak and fashion going back to the 80’s, the brand’s well thought of collaboration will feature unisex clothing, shoes and accessories for adults.
“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders. The collection is all about proportions – creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence. ” says Max Schiller, Creative Director at Eytys. The brand in an official statement mentioned that the earlier plans of collaborating for a shoe collection was later turned into a full-blown collection with clothes, shoes and accessories.
From chunky white sneakers, boxy tees to relaxed denim jeans, each piece is versatile and can be paired with almost anything. With snake-skin print slip on’s, backpacks and neck chain, the accessories too are no-fuss wear-anywhere pieces. The collection will be available in selected stores worldwide as well as online from 24 January 2019.
Take a closer look at the collection below